Writing

I've told stories since I was a little girl. I'm thrilled to have fulfilled my lifelong dream of being a published author. At least, I hope that I've come a little way since those tales about my cat and I going into space.

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Erica McGillivray with Chicks Dig Comics
 

Books


Chicks Dig Comics
Chicks Dig Comics: A Celebration of Comic Books by the Women Who Love Them
Published by Mad Norwegian Press, April 2012

In the essay, "Cosplay, Creation, and Community," I talk about my journey into cosplaying and how that led me to joining the efforts to help found GeekGirlCon. I dive into the ways that cosplaying connected me to the greater geeky community and how it brings people together.

Nominated for a Hugo award.

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Chicks Unravel Time
Chicks Unravel Time: Women Journey Through Every Season of Doctor Who
Published by Mad Norwegian Press, November 2012

In "How the Cold War Killed the Fifth Doctor," I look at season 21 of Doctor Who with the Fifth Doctor. Despite his celery-pinned lapel and whimsy, this incarnation of the Doctor suffers from being written during the Cold War and two superpowers with nuclear weapons pointed at each other. I explore how the storylines, and ultimately the Fifth Doctor's death, reflect the real world political theater.

Nominated for a Hugo award.

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Self Care Zine
Published by Archive Six, October 2013

Featuring "Goodbye Ghosts, No Means No," a short piece of autobiographical fiction where I explore sexual and emotional abuse and the trauma that lasts longer than the sting of a teenage broken heart.

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Self Care Zine: Food
Self Care Zine: Food
Published by Archive Six, December 2014

I contributed the autobiographical fiction piece, "The Chemistry of Buttermilk Pancakes," which looks at my family's history with food and my relationship with my now deceased grandmother. I also share my family's recipe for delicious buttermilk pancakes.

Buy Self Care Zine: Food

 

 
Erica McGillivray loves Wonder Woman
 

 

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Erica McGillivray loves Wonder Woman

Need a writer?

Hire me!


 

Articles


10 Rules for Surviving Being Laid Off

Being laid off sucks. One moment you’re working away, and the next, you're being told you’re done. It feels like a breakup.

HireMoz, 2016

Moz and MozCon Partner with 50/50 Pledge

MozCon's dedication to the representation of women on stage officially kicked off in 2012. Before, it wasn’t that women didn’t speak or weren’t being asked to share their experiences and expertise. It was that, like many conferences out there, without an intentional discussion about gender during speaker selections, we missed the mark by miles.

Medium, 2016

Getting Transparent: How We Select Speakers for Our Conference

Got an email asking about how we find main speakers for MozCon. I'm going to answer here instead to help quickly address this in the future. I love programming a conference and other events where we select the speakers vs events where we take pitches.

Medium, 2016

Success Metrics in a World Without Twitter Share Counts

Last November, Twitter quietly removed share counts. Here are some ideas of what you can do instead to fill that data void.

Moz, 2016

How to Build an Empathetic Social Media Strategy for Times of Tragedy

In crisis and tragedy, we turn to social media, so here's how to make sure your brand responds appropriately and you stay sane.

Moz, 2016

I Want to Speak at Your Conference, Now What?

Ever wondered what it's like to be on stage, under those bright lights, sharing your knowledge? Not sure what it takes to be successful? Landing and preparing for a speaking gig is hard. Here are some tips about how to set goals, be professional, get bookings, and more.

Moz, 2015

7 Dead-Simple Ways to Improve Slide Decks

Improve your presentation slide decks with these seven simple tips, including a downloadable checklist you can reference in future projects.

Moz, 2015

Which Social Media Sites Should Your Company Be On?

Few businesses need to be on every social media site. This article will help you determine which of the popular sites are most important for your company's marketing efforts.

Salesforce, 2015

Welcome to the Face of Customer Service: Social Media

For customers, it's sometimes easier to tweet a product question than call customer service. Make your customers happier and outrank competitors by aligning customer service and social media.

Salesforce, 2015

How to Create a Succinct and Effective Brand Voice, Tone, and Style

Defining your brand’s voice isn’t a one step process. It is, however, a crucial element of branding. In a nutshell, brand voice is the pillar for all communications.

Salesforce, 2015

Before You Click Publish, Here's What to Do With Your Content

Arguably the hardest step of the writing process is putting down those first words and completing a first draft. But what's next?

Salesforce, 2015

18 Key Hacks to Make Your Email Mobile-Friendly

Everyone loves mobile. For years now, mobile has been the up-and-comer for on-the-go reading and searching. While all types of devices are used to access the web, 47 to 60 percent of email is read on a mobile device.

Salesforce, 2015

How to Design an Email Marketing Program That Keeps Your Audience Reading

Email marketing is more than product announcements and discounts. Learn how to research and create outside-the-inbox email marketing campaigns that keep your audience coming back for more.

SurePayroll, 2015

The Future's Been Here Since 1939: Female Fans, Cosplay, and Conventions

Part of the draw of sci-fi, fantasy, superheroes, anime, and just really good stories has always been the desire to be someone else, to live a life more fantastical, to go on a journey outside ourselves. Cosplay's draw is to bring that dream to life, to put on a costume and pretend to have an aspect of or be that character.

Uncanny Magazine, 2015

Learning to Fly: My Community Management Journey

My journey as a community manager started with volunteering. As a small child, I spent a lot of time with my grandparents, who were Catholic and who had convictions around serving others in need.

CMAD, 2014

Ways to Proactively Welcome Women Into Online Marketing

SEO may be a male-dominated industry, but let's step out of our biases and work hard to welcome women, and marketers of all stripes, into our community.

Moz, 2014

How to Rebrand Your Social Media Accounts

Need to change your social media accounts for a rebrand? Here's how! And don't worry, it's not that scary.

Moz, 2014

Beyond Followers: How to Achieve True Engagement with Social Media

When it comes to social media analytics, engagement is super important. But what does engagement actually mean? And are social media follower counts really important?

Salesforce, 2014

Thinking Big: An Interview with #MozCon Speaker Kyle Rush

MozCon speaker Kyle Rush shares his experiences with the Obama re-election campaign, what he thinks about as an engineer, and why Instagram is his favorite social network.

Moz, 2013

The New Science of Web Psychology: Interview with Nathalie Nahai

Nathalie Nahai, the web psychologist, talks about her love of web optimization, favorite social media tools, and the new Star Trek movie.

Moz, 2013

The Positive ROI of Conferences: A Deep Look at #MozCon

Conferences can be spendy when you add up ticket costs, travel, hotel, meals, and more. It's important that you can justify a positive ROI when it comes to your budget. Find out the value and costs of your MozCon ticket.

Moz, 2013

#MozCon Speaker Interview: Karen McGrane

MozCon 2013 speaker, Karen McGrane, talks about her love of mobile design, computer history, and artichokes. Join us to see her speak about "The Mobile Content Mandate" at MozCon.

Moz, 2013

#RCS, YouTube, and Being Helpful: An Interview with Wil Reynolds

Wil Reynolds talks about who inspires him, his love of using YouTube to help others, and, of course, Real Company Stuff.

Moz, 2013

Creativity, Serendipity, and Championing B2B: An Interview with Adriel Sanchez

Adriel Sanchez, Sr. Director of Demand Generation at SAP, talks about creativity, serendipity, championing B2B, and what social media campaign he thought deserved more love.

Moz, 2013

You go, tech grrrls!

In true technologist fashion, let’s dig a little into some data. In 2010, women earned 57 percent of all bachelor’s degrees, yet only received 18 percent of all computer and information science bachelor’s degrees — down from 37 percent in 1985.

Crosscut, 2012

8 Copy Editing Tricks to Make You Look Professional - Whiteboard Friday

Editing your own writing is the worst part of writing, no matter your profession. In today's Whiteboard Friday, our very own Community Attachè shares her tips for turning the arduous process of editing into something beautiful.

Moz, 2012

Google+: The Ultimate You-Sourced Search Engine

Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you've +1'd or posts you've made, Google+ isn't giving you the choice to ignore it. Instead, embrace the win-sparkle of personalization.

Moz, 2012