Want to make your presentation shine? Wondering how to take your event to the next level? I've worked on hundreds of events from fundraiser film nights to conventions with over 3,000 attendees, and I've personally coached around 200 speakers on crafting their presentations. Let me help you.
My 1:1 coaching will help you polish and improve your presentations. Ideally, you'll give the best presentation of your career (so far), and your talk will lead to many kudos, business opportunities, other speaking gigs, and more. Together, we'll focus on the three pillars: content, slide decks, and presentation.
Content: Speaking at conferences can feel like a shot in the dark when it comes to building content tailored to your audience. I'll help you ask the right questions and gather audience insights. Together, we'll fine-tune your topic to attract attendee attention and work through outlines to push content to be an audience favorite.
Slide decks: Understanding how to translate information to the screen can be terrifying and frustrating. I've built out best practices to convey your information clearly, no matter the room, a/v situation, or audience size. With my arts background, I can provide design feedback and make useful suggestions. (Please note, I do not offer full-service slide deck design.)
Presentation: Performance pushes your talk from good to great. I will go over performance techniques and help you ask the right questions about the venue for specific adjustments to the layout. I can also review past or practice presentations to give direct coaching points to improve your style.
Ever wish someone could give you honest and helpful feedback? That's where I come in. I'll share with you ideas, critiques, best practices, tips, and tricks that will directly improve your presentation. Even if we only work on one presentation together, my goal is to help you learn how to use these skills for future work.
Testimonials from speakers I've worked with:
"The fact that Erica creates and organizes the best of the best world-class events is well-established. What she does for us as speakers, however, is life-changing. Working with Erica on any speaking event means she will take you under her wing and provide you with advice, guidance, encouragement, and empathetically-delivered constructive feedback. She is the perfect coach and mentor to have in your corner.
If I had to describe Erica in one word it would be alchemist. She has turned lead (average speakers) into gold (world-class speakers) innumerable times. Pre-Erica, public speaking terrified me. Post-Erica, it's my favorite thing to do. My entire career trajectory has changed as a result of working with Erica. The fact that my job involves public speaking and evangelizing Bing across the globe is all down to Erica's influence. She helped me find my true calling, as she has done for so many others."
"Erica is the best speaker liaison that I've ever worked with out of every speaking engagement I've done. She takes the time to really understand the audience and know what you need to bring to elevate your talk. I'm a better speaker for it."
Let's work together to make your event level up. With my experiential marketing expertise, your event will become a favorite of your community. I've built and grown two world-class conferences, GeekGirlCon and Moz's MozCon, which stand out in their industry, among other numerous events.
Event strategy: You want to make sure your events delight your community and match your business goals. Great events are a mix of high-level objectives and knowing what details matter. My experience means I can ask the right questions, understand how to transform a space, and take a dream into reality. Events live and die by their timelines and planning. Let me help yours.
Experiential: Ever arrive at an event and know it's the place for you? That's what experiential marketing is about. Specifically I focus on inclusiveness and accessibility at events, ensuring a welcoming atmosphere and a great a/v show for attendees and speakers. These efforts have tangible impacts, such as when MozCon's audience went from 10% women to 43% women in attendance over five years.
Promotion and community building: Every event needs an audience, and I'll help you determine how to make your events stand out in the market. With 10 years of online marketing experience, I'll build out your go-to-market plan and work with your team. My specialities include community building, social media marketing, content strategy, email communication, web page wrangling, search engine optimization, and cross-channel efforts.
Speaker selection: Ever looked at your event speaker lineup and felt something or someone was missing? I've built a database of over 500 online marketing speakers, focusing on building a diverse database of backgrounds and expertise. I've personally worked with hundreds of them and can give deep insights to make sure they're the right fit. And yes, I have binders full of women.
Speaker wrangling: Speakers make the magic for any conference. My goal is guide and coach speakers to give their best performance at your event. I'll make sure they have a full show guide and your event has the marketing details it needs. My 1:1 speaker process includes topical calls and coordination, content outline reviews, deck design, and coaching to build presentation skills. I also can have full availability for speakers, do tech rehearsals, and work on-site at your event with them, your staff, and a/v team.
Looking for top-to-bottom event management? I'm partnering with Charlene Kate Events. Charlene and I worked together for five years at Moz making world-class marketing events, including their flagship annual conference MozCon. With our powers combined, we've got your event covered.
Testimonials from event stakeholders I've worked with and audiences:
"MozCon offered each of us a fresh perspective on our areas of expertises. More than simply shift our perspective, MozCon dismantled what we thought we knew about our roles and led us to reassess our entire approach."