Erica McGillivray is a community builder and brand marketer with a focus on inclusion and communications. She’s currently a Co-Founder and VP at Permanence Labs. Erica’s often the solution thrown at a diverse array of company needs with broad experience in B2B SaaS, B2C e-commerce, professional associations, and nonprofits. Though you’ll often find her in her garden.
Erica previously served as the Director of Product Strategy and Community Experience at CMX, the educational space for professional community builders. Erica led their membership-driven professional association, strategizing product development and community experience. She also produced their annual conference CMX Summit. Erica managed a team, aligned vision with CMX’s business goals, and led these critical business units.
Erica was a senior community manager at Moz, building the most beloved online marketing brand’s community to 600,000 members and over 2 million monthly visitors. She honed Q&A forums, user generated content, social media, webinars, and events, including developing and growing one of the top rated online marketing conferences MozCon with 1,600 attendees.
Erica is also co-founder of GeekGirlCon, a 501c3 nonprofit celebrating geeky women. She served as President for over two years, forming of a brand, business, and community from scratch. Erica launched their flagship conference with 1,200 attendees and doubled that the following year.
Communication, storytelling, and writing are Erica’s lifelong passions. She’s contributed to Higher Logic, Moz, Salesforce Canada and UK, and Uncanny Magazine, and is a published author in the Hugo-nominated books, Chicks Dig Comics and Chicks Unravel Time. Erica’s spoken around the globe at conferences like MarketingProf’s B2B Forum, BrightonSEO, Content Marketing Conference, Digital Analytics Association, Rose City Comic Con, and more. Her comic book collection’s an earthquake hazard.
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Interviews, podcasts, and press
Embracing Your Community Both Online and Off with Erica McGillivray
Brand Driven Digital, 2016
Erica McGillivray on Nurturing and Growing a Community #MarketingNerds
Search Engine Journal, 2016
An Interview with Erica McGillivray – Sr. Community Manager at Moz
Take Your Presentations to the Next Level, Great Tips from Erica McGillivray
Feel Like Letting Your Geek Flag Fly?
Women’s Media Center, 2012
Geek Girls Get Their Own Con
I am GeekGirlCon, Hear me ROAR!
Comic Booked, 2011
Geek of the Week: Erica McGillivray, GeekGirlCon