• I went to Social Media Breakfast on Tuesday to see Kira Wampler from Ant’s Eye View/Intuit speak. Here were a couple the tips I tweeted:
Find the sexy about your business, which may not be your product itself.
Don’t stop at just listening to your customers. Do something too.
Employees needs guard rails for rules of online engagement. Want to do right by the company.
• Runaways Movie Casting Breakdown Racebending brings a summary of the casting for the Runaways movie, and the actor requirements don’t even mention the character being Japanese-America. Instead she’s “Uniquely beautiful, nurturing but guarded.” Worth noting that most casting breakdowns are horribly stereotypical, even if the end result of a film is not. However, after the complete whitewashing of The Last Airbender…
“BP doesn’t want the media taking pictures of oil on the beaches. You should see the oil that’s about six miles off the coast,” he said grimly. We looked down at the wavy orange boom surrounding the islands below us. The pilot shook his head. “There’s no way those booms are going to stop what’s offshore from hitting those beaches.”
As more fashion brands start to use location-based services like Gowalla and Foursquare to drive online customers into retail locations, it’s important to remember that location-based marketing efforts can and should be used to accomplish more than one marketing goal. Brands should strive to not only engage customers, but to enhance their shopping experiences.
• Fan Fiction: It’s What’s for Dinner. If you missed it, author Diana Gabaldon goes off on fan fiction writers. In fact, she accuses them of raping her family members, err characters. Author Chuck Wendig explains why people writing fan fiction about your stories is an awesome problem to have.
• Win a trip for two to Jordan. ExOfficio’s the company I work for, and we’re giving away a trip. If you’re over 18-years-old, live in the US, and are not related to me, put your name in. Odds are pretty good.