• BP Disaster was “Avoidable” The commission reports find that it was due to failure on part of all the companies. Which means lazy companies caused on of the worst environmental disasters we’ve seen. And they aren’t properly cleaning it up.
• I went to Social Media Breakfast on Tuesday to see Kira Wampler from Ant’s Eye View/Intuit speak. Here were a couple the tips I tweeted:
Find the sexy about your business, which may not be your product itself.
Don’t stop at just listening to your customers. Do something too.
Employees needs guard rails for rules of online engagement. Want to do right by the company.
• Runaways Movie Casting Breakdown Racebending brings a summary of the casting for the Runaways movie, and the actor requirements don’t even mention the character being Japanese-America. Instead she’s “Uniquely beautiful, nurturing but guarded.” Worth noting that most casting breakdowns are horribly stereotypical, even if the end result of a film is not. However, after the complete whitewashing of The Last Airbender…
Links I enjoyed this week from around the internet.
• Why Your Customers Don’t Want to Talk to You. This is a very interesting study in how customers like easy, low-bar self-service. I think this is very important as there are many days, I love the self-service checkout at the grocery store.
Links that I enjoyed and shared around the web. Take a gander.
• Times report: The real mortgage deadbeats are the rich. Why does it not surprise me that even in the Great Recession, the rich keep getting richer by hiring their legal team to take advantage of all the loopholes, including ones that are supposed to be helping the middle and working classes.
“BP doesn’t want the media taking pictures of oil on the beaches. You should see the oil that’s about six miles off the coast,” he said grimly. We looked down at the wavy orange boom surrounding the islands below us. The pilot shook his head. “There’s no way those booms are going to stop what’s offshore from hitting those beaches.”
As more fashion brands start to use location-based services like Gowalla and Foursquare to drive online customers into retail locations, it’s important to remember that location-based marketing efforts can and should be used to accomplish more than one marketing goal. Brands should strive to not only engage customers, but to enhance their shopping experiences.
• Fan Fiction: It’s What’s for Dinner. If you missed it, author Diana Gabaldon goes off on fan fiction writers. In fact, she accuses them of raping her family members, err characters. Author Chuck Wendig explains why people writing fan fiction about your stories is an awesome problem to have.
I didn’t order an iPad. I don’t have a Kindle or Sony e-Reader. I don’t buy TV or music off iTunes. I still trudge every week to the comic book shop to pick up my weekly stack. I still frequent used book stores to collect whatever trashy vampire book I’m reading next or cookbook I want to pillage for recipes. I still buy CDs and pay for my favorite shows on DVD. I still have freaking vinyl records.
Admittedly, I have a love for books — yes, the physical form in my hand. They never run low on batteries and only cost you page wrinkling or under $20 to replace when you drop them in the bathtub. However, I wouldn’t mind giving up my CDs and DVDs for digital copies. If for no other reason, I’d have more shelf space for books. (Oh, yes, I am that girl, the one you never want to volunteer to help move.) I’ll admit to owning an iPod, and how it’s much more convenient to have 128 GB of music at my fingertips when I need to tune out at work.
I don’t own an iPad or Kindle and I don’t buy from iTunes because of Digital Rights Management (DRM).
I don’t like the idea that Amazon could hit the kill switch on a book I paid money for. Same with iTunes. And how many generally technologically savvy friends have I had who’ve killed all the music on their iPods due to syncing issues related to DRM. I’ve also had several tell me that every CD they buy off iTunes, they immediately burn to a disc, which rather defeats the point of digital copies. The iPad premiered with a Marvel Comic Book app. It looks very slick. Besides some issues I have with pricing, how do I know these comics aren’t going to disappear when Marvel decides I can’t own them anymore?
Amazon tells the consumer how many times s/he can share books to different devices and with other Kindle owners. Marvel doesn’t allow sharing, unless you want someone to borrow your $500 iPad. iPods are set from the factory to wipe their entire harddrives when hooked up to a different computer.
I think I’ll keep my books, my CDs, my DVDs, and yes, my vinyl records until someone sorts out this DRM issue in a way that’s pro-consumer, not pro-corporation. I’m okay with being old fashioned here.